Mercato Communale
Mercato Comunale is an urban pop-up market, set in the big, beautiful heart of Bucharest. We’re talking co-working spaces, superstar food-trucks and trending tastemakers, local craft beer producers, farmers markets, art, design, tech, music, sports and everything-nice-in-this-world lovers coming together into one bustling urban happy place.
The challenge was to introduce Mercato Comunale with a highly anticipated and contagious energy—a friendly, inclusive identity that represents a broad and colorful spectrum of different vendors and visitors alike.
We envisioned the M as a certified-must-go-to bat signal for all things tech, coworking, food, drinks, music, and sports.
So, we have all these amazing vendors, events, and concerts plus hundreds of excited people to swing by them all. That’s a lot of people looking for a lot of information. We had to make a website that shows Mercato Comunale in all its glory, and give a giddy, super specific and informative glimpse into all the things available for people to obsess over. We also made it modular to make updating, editing, and posting as easy as possible. #thoughtful
We envisioned the M as a certified-must-go-to bat signal for all things tech, co-working, food, drinks, music, and sports. It was built as the unifying element of a diverse community, where each vendor and wanderer had a leading role in bringing it to life. Because without its people, the market wouldn’t be a thing. So we made a thing out of that. And there is a 50-page brand book to explain every single part of it.
So, we have all these amazing vendors, events, and concerts plus hundreds of excited people to swing by them all. That’s a lot of people looking for a lot of information. We had to make a website that shows Mercato Comunale in all its glory, and give a giddy, super specific and informative glimpse into all the things available for people to obsess over. We also made it modular to make updating, editing, and posting as easy as possible. #thoughtful
tags —
Branding — Creative Direction — Web Design
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