Closer
Closer, the game where you win each other. Closer is a card game, but it’s faaaar from the competition we’re so programmed to stretch for nowadays, against each other. This is a game that’s played with and for each other.
The challenge was to create a platform, both in print and digital, that brings people together to share vulnerable, “I don’t think I’ve ever told anyone this before”, nervous-then-relieved personal stories about love, curiosity, joy, pet peeves, guilty pleasures, sad times, and our good ol’ frenemy: failure.
It was featured on Slanted, ranked #4 Product of the day on ProductHunt, and named website of the day on Awwwards and Mindsparkle magazine - which totally made our day. 365 of them.
The truth might not be pretty. But the identity will.
How do you make people comfortable getting closer with uncomfortable questions? How do you make it all universally identifiable, warm, and welcoming? With cozy colors, a logo that adds extra closeness with its backwards “e” that hugs into the “c”, playful illustrations, and really really good questions.
Candid, conceptual, collectible We designed 100 uniquely illustrated cards - to make each question its own kind of unforgettable and self-discoverable.
Oh, the website. We’re really proud of it. So, take it with a grain of humble salt when we say: the website is beautifully animated, with unexpected transitions, and product demonstration that plays with perspective.
Creative Direction — Branding — Web Design — iOS Design — Photography — Campaign Creative
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